• Ellie-Kate

Sustainable Denim Brands

Updated: Jul 2

I’ve worked in the Fashion Industry for a long time now and I’m only too aware of the impact of clothing manufacture on the world we live. Because of this I like to shop more consciously when I need something, and that’s no exception when considering my jeans.


Jeans are a wardrobe staple that never go out of Fashion but rather evolve as the trends change. At the same time though they are items of clothing which have one of the most detrimental impacts on our resources and the environment.



Did you know it takes approximately 7500 litres of water to make one pair of jeans and in most cases this water isn’t recycled or able to be because of chemicals used in the dyeing process and a lack of systems in place?!

This is a huge amount when you consider around 1.24 billion pairs are sold worldwide every year, therefore brands taking this matter seriously and producing more sustainable jeans are crucial. Here are some of my top picks……..


Boyish is my number one brand for sustainable denim and focuses on vintage shapes with a modern update.


  • The jeans themselves are manufactured in ethical factories and use less harmful chemicals in the dyeing process together with utilising one third of the amount of water usually used for jeans manufacture.

  • Not only that but the water that is used for their jeans is recycled and Boyish work exclusively with recycled fabrics and materials - a true circular economy!


I love their shapes and the choice in their collection but they aren’t cheap. That said, these jeans are an investment and worth every penny…..you really get what you’re paying for! Here are some of my favourite pieces from their collection.



If you are looking for something closer to home and less expensive though, there are other High Street options but they don’t always have fully sustainable denim collections or supply chains so be mindful of the choices you make.


John Lewis & Partners use high percentages of organic cotton in their styles but with limited choice in their shapes at this stage.



Primark Jeans are made with 100% Sustainable Cotton at a bargain £13 with more choice in terms of shapes and washes


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#Denim #Fashion #Sustainability

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